Social media is all around us today. We see social media advertisement businesses in commercials and radio spots on billboards, websites and billboards as well as on our mobile phones and other mobile devices. There are icons for Facebook, Twitter, and Flickr on the bottom of hundreds of websites. We are invited to subscribe to blogs, become fans and friends, share and connect in countless ways, but how does this social media effective in helping us? And do companies that use these platforms seeing measurable results?
It's overwhelming to think of the variety of social media platforms available and all the benefits and disadvantages they offer. Therefore, we've decided to focus on the ones which we consider to be the most effective and then discuss their benefits and drawbacks from a business standpoint. It is crucial to note that not every business should be spending funds and time on any of these platforms, and it is essential to consider the goals you want to achieve are prior to beginning your social media marketing campaign. After that, you can determine the type of social media platform you want to incorporate into your SEO strategy by weighing the possible benefits and costs of every platform.
Blogs This is because blogs are frequently regarded as to be the "base" for any social media campaign. Blogs are an excellent way to add the personality of your business and improve perception. They also assist in educating others by showing your knowledge about the market, creating an emotional investment in your business, building brand recognition and informing others. Blogs can also be integrated with other types of social media platforms, and you can even make your Twitter or Facebook posts streams streamed live on the blog itself.
One of the drawbacks to blogs is that they must be as real and authentic to the readers as you ought to be to your clients. If you place too much emphasis on your own expertise and not on theirs, readers will be able to tell if you're faking it. They will also be able to tell if you're actively involved with the blog. Blogs must be updated regularly which isn't easy from a time standpoint. This factor must be taken into consideration prior to deciding whether to establish a corporate blog.
Facebook is one of the most popular and well-known social media sites. Facebook should be the second social media platforms following blogging. This is because it makes the brand's visibility even more crucial because it makes your logo more visible and allows users to pass on details about your business with their "friends". Your customers will be reminded often of you through your status updates, news and other social media interactions. Furthermore, Facebook provides an analytics tool whereby companies can view weekly reports detailing new fans, numbers of interactions, and types of actions taken by their page. In addition, Facebook allows for the design of tabs that are customized that allow you to connect other platforms, for instance Twitter or a blog to the Facebook profile.
The disadvantage of Facebook is that, just like blogging, the time needed to keep the page up-to-date however, the time required here is considerably less than on platforms like Twitter.
Twitter as stated above, lots of time and energy is required to effectively manage a Twitter account. It isn't easy to keep up with all the people talking about your company or product. There are 27.3 million tweets sent out per hour. To maximize optimization and other aspects, it's crucial to consider numerous factors, like the need for quick replies or "retweets" and keeping a high "follower-to-follower" ratio and maintaining a high degree of optimization.
However, Twitter allows users to use programs such as TweetDeck to keep track of tweets or create schedules of tweets to distribute. Twitter is an creative and effective way to reach customers, but the tool is only suitable in specific instances, and must be maintained regularly by having a well-planned plan in place to be effective.
YouTube is considered a social media platform. Additionally, it's the 2nd most searched-for engine following Google. Yes, we did say "search engine". For the record, YouTube is used in this manner mainly by younger people however, not as frequently as those who might actually have the resources to become a customer. But, in a market such as this, large companies must not neglect a branding and informative instrument like YouTube in particular when the average time spent on the YouTube is about 23 minutes. The advantages of having an active YouTube presence on social media include the potential for a huge number of users for businesses on an extremely tight budget, and the capability to "tag" keywords into videos, so that you stand a better chance of being found when your search terms are searched. Like every social media platform there are a variety of factors that can influence the results. However, if you have already created videos for your blog or website it's easy to set up a YouTube channel. YouTube's limited resources make it easier to reach a wider audience.
Like all social media platforms that are popular today, it could not be the best tomorrow. To increase brand awareness and keep a good image offline and online, businesses need to be able to decide the best place to put their energy and resources. They will be able to prepare for any new social media platform or media kind emerges. Companies that market through search engines and their clients should consider these aspects when making decisions about how and when to further marketing efforts.
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